Naot

Naot is a leading manufacturer of anatomic footwear. Naot footwear is scientifically designed to distribute body weight for the ultimate in walking pleasure. The high-tech, multi-layered insoles provide superb balance and support by allowing Naot shoes to take on the shape of the foot. The cushioned arch supports, and latex padding for shock absorption supply the softest sensations ever experienced in active footwear. The full-grained leathers, nubucks, suedes and other materials come in a full range colors and styles for every occasion. Everything from boots to sandals, classic business shoes to the latest trend-setting styles - all showcase Naot shoes' strong design sense and attention to the details that matter, and all feature Naot's commitment to absolute comfort.

Would you like to own the most comfortable pair of sandals that you have ever worn? If so, purchasing a pair of Naot shoes is the way to go. With decades of experience in making footwear for men and women, Naot offers a combination of quality and comfort that few can match. Here’s your chance to learn what makes Naot shoes and sandals so special.

Beginnings

The beginnings of Naot shoes are found in Israel. Founded in 1942 Naot shoes began as a company dedicated to producing work boots. In fact, the operation was a small kibbutz factory that began with a small group of dedicated employees who worked in a single room workshop.

Over the next few decades, the company began to expand the range of offerings to include other types of footwear. That paved the way for the Naot shoes to find a place in the sandal niche of the footwear industry. With a strong dedication to quality, Naot shoes began to build a reputation that helped increase sales and positioned the business for growth.

The Evolution of the Sandals

By the 1980s, interest in Naot shoes was beginning to wane. Even the sandals, which had become one of the more popular offerings, was losing ground to the competition.

The situation became grave enough for the founder to consider shutting down the operation. Doing so would mean that Naot shoes for men and women would be no more.

The decline attracted the attention of the economics department at Tel Aviv University. Ami Bar-Nahor was assigned to evaluate the condition of Naot shoes as part of a study. This led to an opportunity to transform the operation and take the quality of Naot shoes for women and men to a new level.

Bar-Nahor’s suggestions saved Naot shoes. Those suggestions included making the footbed more flexible and including adjustable leather straps in the overall design.

During those first four years, his efforts helped Naot shoes regain market share and recapture its place in the market.

Naot Shoes Today

The future of Naot shoes has never been brighter. The cushioned arch supports, the flexible footbed, and the quality of the materials used ensure that every customer enjoys comfort, style, and support with every step. From the humble beginnings of 1942, Naot shoes now employs 160 people and produces a new line annually. Naot shoes are now available in over 6,000 points of sale around the world. While the designs may vary from year to year, the quality offered by Naot shoes remains among the best on the market.

The true test of Naot shoes is in your hands. Take a look at the latest styles from Naot shoes and select a pair that catches your eye. Order that pair and see how well they fit. Pay attention to the way that Naot shoes envelope the foot without being too tight or too loose. Note how the insole combines with the arch support to provide comfort all day long. After you wear that first pair of Naot shoes for a few weeks, order another pair of two. With Naot shoes, you can depend on getting the support you need, the look you want, and a price you can afford.