Sanuk has been business since July 1997, when Jeff Kelley started making sandals out of inner tubes and indoor-outdoor carpet. 1998 marked our first full year of operations. Jeff's spirit of innovation still serves as the backbone of Sanuk's little brand. Today, Sanuk strives to make products that are as much about funk as they are about function. Sanuk's sandals are happiest when they tread the road less traveled and have been designed accordingly. Sank is the Thai word for happiness and balance.