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Clarks Shoes: Leaving Footprints Around the World

Known as the world’s largest casual and smart shoe company, Clarks shoes has grown successfully as a family business for over nearly two centuries. Following the footsteps of the Clark brothers, the British shoe brand has paved the way for many other shoe manufacturers, becoming one of the leading brands of shoes in the world.

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Clarks by the Numbers

•#1 shoe brand in the United Kingdom
•4th largest footwear company
•50 million pairs of shoes sold each year
•1,200 stores
•15,000+ people employed
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Clarks through the Years

It all started back when James and Cyrus Clark worked at a tannery in the Somerset village of Street.

1825

•Eureka moment! The Clarks create the first sheepskin slipper: the “Brown Petersburg”
Between 1825 and 1850

•The Clarks found C. & J. Clark Company.
•Outworkers assemble footwear at home to meet growing demands.
•The company develops national and international trade.

1851

•The company wins 2 awards at the Great Exhibition for its industry achievements.

1863

•Recession hits, bringing the business to the brink of bankruptcy.

Between 1863 and 1882

•The company introduces the factory system to the shoemaking process.

1883

•The Clarks launch the Hygienic line featuring shoes designed to fit the shape of the foot.

Between 1883 and 1936

•The fashion industry booms!

1936

•The Clarks release their first press advertisement.

Between 1936 and 1950

•The company supplies the nation with shoes during World War II.
•The company opens 15 new factories in neighboring areas to meet the demand.

1950

•The Desert Boot debuts with more than 10 million pairs sold since.

1957

•Clarks first flagship store is established on London’s Regent Street.

1990 and Beyond

•While Clarks made the tough decision to move operations overseas, the company still commits to the same level of quality that James and Cyrus Clark started with in 1825.
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Clarks Mark on Culture

Desert Boot

•Fashionable in U.S Beatnik Culture
•Worn by Steve McQueen, Bob Dylan, Paul Weller, and Liam Gallagher

Wave

•Popular in Jamaican reggae industry- featured in Vybz Kartel’s song “Clarks”

Wallabee

•Adopted in American rapper community- promoted by Ghostface Killah and Erik Brunetti
•Worn by Walter White in the AMC series “Breaking Bad”
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Brought to you by Walking on a Cloud | www.walkingonacloud.ca
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Sources:
http://www.clarks.co.uk/historyandheritage_inthebeginning
http://www.thisismoney.co.uk/money/markets/article-2311484/Clarks-A-family-firm-kept-polish.html
http://goodhoodstore.com/mens/features/919
http://www.theguardian.com/music/2012/oct/28/clarks-shoes-reggae-jamaica-feature
http://www.highsnobiety.com/2013/09/12/the-resurgence-of-the-clarks-wallabee-the-death-of-walter-white/
http://kickfiends.blogspot.com/2011/07/where-you-get-new-clarks-deh-daddy.html
http://www.clarks.co.uk/p/00111767
http://www.walkingonacloud.com/11425-Clarks-Wave-Post-Brown-66190.aspx
http://www.clarks.co.uk/p/20301711

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The Clarks Unstructured Collection for Spring 2013

As the snowy weather clears up and temperatures start to rise, the Clarks Unstructured Collection offers a selection of shoes and sandals that help you maintain optimal comfort while taking advantage of better weather. Featuring the Unstructured Air Circulation System, footwear from the Clarks Unstructured Collection contains mesh channels within the shoe that pushes out warm, moist air and pulls in fresh outside air. Feet can experience a fresh in-shoe climate that prevent them from feeling hot heading into spring and summer, and reduces sweat and inner shoe moisture that can cause odours and foot friction that leads to blisters. Walking On A Cloud presents a beautiful offering of men’s and women’s dress and casual shoes and sandals from the Unstructured Collection that are sure to feel as great as they look.

Women’s
  • Dress-casual sandal with cut-out and contrast-stitch detail in soft leather upper
  • Velcro strap closure for secure and adjustable fit
  • Ortholite footbed provides added support  and padding for all-day comfort
  • 1 ½ inch heel for a dressy feel
  • Available in black and taupe
  • Slip on sandal
  • Comfortable leather upper, with coUnntrast-stitch and stud detailing
  • Velcro strap across top to provide secure fit
  • Soft suede lining reduces friction that causes blisters and chafing
  • Shock absorbent rubber outsole
  • Available in black and taupe
  • Slip-on wedge heel loafer style shoe
  • Soft, flexible full grain leather upper
  • Super soft lambskin leather lining reduces blisters and chafing
  • Removable leather insole that reduces sweating and can be cleaned or replaced
  • Ultra Flex outsole is lightweight and absorbs pressure to reduce foot stress and fatigue
  • 1 inch heel for a business casual look
  • Available in black
Men’s
 
  • Casual leather sandal with contrast stitch
  • Velcro closure for a comfortable and secure fit
  • Suede lining is soft, breathable and reduces foot friction
  • Padded and cushioned insole for optimal comfort
  • Available in brown
  • Dress-casual boat shoe-style loafer
  • Nubuck leather upper
  • Leather and synthetic lining is breathable, reduces sweat
  • Ortholite footbed provides great comfort for all-day wear
  • EVA outsole provides additional support and shock absorption, while being resistant to wear and tear
  • Elastic gores at the neck for easy wear
  • Available in black and taupe
  • Classic dress shoe
  • Soft, flexible full-grain leather upper
  • Lambskin lining creates luxurious feel that is breathable and prevents foot friction
  • Removable leather insole can be washed or replaced, and allows foot to breathe
  • Ultra Flex EVA outsole absorbs pressure to reduce foot stress, and is durable against wear and tear
  • Available in black, brown and chocolate