Do you ever wonder how your favorite footwear brand got started? Who came up with the idea for that first line of shoes or boots? If you happen to be a fan of mephisto shoes, sit back and learn a little more about how the brand came to be.
The story of the Mephisto shoes origin begins prior to 1965. Martin Michaeli was spending time in the United States working and setting aside some savings. Those savings were not to build a nest-egg for a possible rainy day. The plan was to accrue enough money to follow the dream of owning his own business. By 1965, he had both the vision and the cash on hand to start Mephisto Shoes, and started the business in Sarrebourg, France.
Michaeli launched the brand with moccasins being the focus of his effort. The design included a classic look that many people would easily recognize with a few elements that made the shoe more durable and comfortable. Beginning with distribution in Germany, the moccasin is soon available in stores in Austria and Belgium. Switzerland also becomes part of the marketing effort. In a few short years, the moccasins and other styles are being offered throughout Europe.
Expansion and The First Store
The success of the company prompted the creation of new styles and designs. Since the designs were somewhat unique, Michaeli applied for additional patents in 1973. This made it possible to break into the market for sports shoes and several other leisure designs.
As the company continued to attract new customers and expand into new markets, it made sense to consider opening retail outlets. That became reality when Mephisto opened it’s first shoe store in 1984. Located in Aix-la-Chapel, Germany, the shop allows the brand to offer the footwear directly while still keeping the Mephisto shoes price affordable.
Moving into the Americas
1987 saw the brand establishing a presence in the Americas. Beginning with the launch of a subsidiary in California during that year, the brand offered Mephisto womens shoes as well as footwear for men. The signature combination of comfort, style, and support quickly made the brand a force to be reckoned with. By 1989, the company had established a presence in Canada. Since that time, Mephisto has expanded throughout the Americas through distribution deals, branded shops, and the emerging e-commerce options provided by the Internet.
At the time Mephisto celebrated its 50th anniversary of being in business, quite a few wonderful things had happened. The brand was now available throughout the world. Over 800 shops in most major countries provide customers with the opportunity to browse and take advantage of Mephisto shoes sale opportunities. The brand is still distributed by quality footwear providers, and is available online. Thanks to the high number of positive Mephisto Helen Twist shoes reviews, the brand continues to attract more customers each year.
Now that you know what to say if someone wants to know where are mephisto shoes made or where they can be purchased, consider putting that knowledge to use. Shop online today and take a look at the latest styles. There’s bound to be at least one that’s just right for you.