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Keds Shoes
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| Keds Women's Collection |  | casual | 8 | | View All |
Featured Shoes | | | | |
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About Keds
In 1916, the Keds brand was
introduced by the U.S.
Rubber Company as the first
national athletic and
lifestyle footwear brand.
At this time, the shoes were
called sneakers, a term
invented in late 1916 by Keds
advertising agency because
the rubber soles made the
shoes quiet. Worn by fashion
icons, leading actresses,
Olympic soccer players and
scores of National and
nternational tennis champions,
Keds has been a symbol of
classic style and performance
innovation throughout the 20th
century.
Today, Keds has a myriad of
fun, fresh styles from the
classic champion sneaker and
sportier sneakers, to ballet
flats and wedges. The future
for Keds will continue to
bring fashionable styles
that are stylish and
sophisticated and that
have innovative advancements
in performance, materials
and prints.
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