Born in the early 90s from the inventive Mario Moretti Polegato, Geox founder and major shareholder, Geox has grown in Europe at an increasing rate. A widespread problem was finally solved with the invention of a rubber shoe that allows the foot to breathe. This shoe is directed to health-conscious consumers, who received the innovation second only to the introduction of rubber-made outsoles in the late 40s/early 50s.
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